The Major Gift Catalyst Course is the most practical online learning tool to make you a more organized and effective fundraiser. If you want to jumpstart your frontline fundraising career and learn practical methods to guide donors through the philanthropy cycle – this course is for you! Packed with tools, exercises and insightful discussions, every session will combine theoretical knowledge with practical applications customized to your unique situation.
Mariya Yurukova, MBA, CFRE
There is an art and a science to fundraising. My approach combines the subtle art of relationship building with the science of a systematic, organized and strategic lens on doing the right thing the right way. With more than 15 years of experience in fundraising, I have had the privilege to raise over $20 million for the organizations I represent and have worked on gifts ranging from millions to direct marketing campaigns for first time donors. I have transformed dormant portfolios, built brand new ones and doubled or tripled fundraising results in less than a year every time.
My educational background includes a B.A. in Psychology and an MBA with a concentration in Marketing, both from Brock University. This combination of in-depth understanding of human behaviour along with understanding of organizations and marketing allows for a strategic approach to fundraising that takes organizations’ strengths and weaknesses into consideration while focusing on human-level impact and return on effort.
“For me the Major Gifts Catalyst course was packed with much needed advice on how to be successful in MG with pipeline organisational tips, proposal writing and securing donor meetings. The real life examples and handouts helped put the learning into practice.” – Deloan D’sa, Development Officer